LET'S CRAFT INTUITIVE USER EXPERIENCES AND BEAUTIFUL DIGITAL PRODUCTS WITH A FOCUS ON THE END USER!

Heya, my name is Marc Sodermanns and I am an Art Director & User Experience Designer based in Vancouver, Canada. I have professional work experience since 14 years for 80 projects for more than 35 clients. I gathered expertise in the fields of interactive design, webdesign, game design, animation, gamification and print design.

I love to travel, cook and I have a passion for graphic novels and artbooks. I like good user experiences and coffee of nearly all kinds. And for both, I am always searching for the best. I enjoy sharing my knowledge, so I write articles and give lectures at universities.

HOW TO GET THERE:

The process starts with a client brief to figure out the requirement and scope of the project. Understand the complexity and its context and define the target audience (personas). The goal is to discuss and define what's needed and afterwards propose the best fit in terms of quality, budget and time.

Discovery phase is a chance to show the amount of screens and connections with flow charts and information architecture. By using high-fidelity wireframes the constraction of the layouts are shown. It is important to  quickly and rapidly visualize the design idea for the customer to receive feedback and iterate on it. Once the wireframes are approved, pixel perfect high fidelity visuals are created.

// FEEDBACK &
ITERATE TO FINALIZE

Set up an interactive protoype to bring the wireframes and visual designs to live, so key functionality can be validated. Use the prototype to collect feedback by testing it against your user audience or focus groups, to collecting feedback and iterate quickly on that to bring the product to final quality. Additional workshops can be set up to integrate and explain the functions to the customer.

I am alsways focused on rapid and quick prototyping and results. I strive for the best workflows, processes and collaborations. Agile working environments like scrum, design thinking and lean UX are my approach. Another interesting workshop methodolgy is the sprint model from Google Ventures which I like to adopt:

SOME CLIENTS I WORKED FOR

KIND ’’ WORDS