Interactive selection menu and content on touch displays used for the Bayer Crop Science booth at the ISF world seed congress 2017.
Conception & information architecture
Creation of Wireframes and mockups
Interactive theme boxes, each of which focusing on one Bayer SeedGrowth competence area and bringing it to life with info graphics, films and presentations. These “worlds of experience” can be deployed in a modular manner and thus lay down the focal points of the respective fair booth. For Bayer, as the main sponsor of the ISF Congress, we provided additional support for the fair booth in Budapest through an extensive advertising package and social media.
The basis of the interactive touch screens was content from PowerPoint presentations. In order to convey this information to the user in a simpler and more structural way, I first created the information architecture of the screens. Based on this, menus were created for the 4 different areas of competence, from which the user can easily access the desired information as well as new product introductions. The focus here was, of course, the easy accessibility of the information. Since it was an interactive medium on a exhibition stand and the visitors only have short time and attention spans, the information as well as the menu navigation had to be fast and direct. Which we achieved in the end with the interactive touch displays.
Here you can see some impressions of the Bayer Crop Science booth:
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